Today at Apple promotes in-store experiences for customers that inspire creativity on Apple devices. Apple partnered with local artists to teach how-to sessions at flagship Apple Stores worldwide.

As a Senior Writer, I wrote titles, descriptions, and artist bios for hundreds of sessions. I worked closely with designers to create a seamless partnership between words and images. I also collaborated cross-functionally to craft campaigns for new store openings, month-long campaigns, and more.

Each session had bespoke copy that expired after the class occurred. Below are captures of my work. Enjoy!